You are the best person to decide how your business is represented. Your website needs to reflect your organisation, in look and feel. It also needs to stand out from the rest.
Thinking about your answers to these questions may help you to get a clear idea of what you want your website to look like and how you want it to work.
Who are you hoping to attract to your site ?
Who your target market are will affect how how the site should look. Do you want it to appeal to teenagers or silver surfers ?
What is your site for ?
What is the main purpose of your site ? Is it an eshop selling products, do you want to get contacts and leads or is it just providing information ? Do you want to get user input and comments ?
Who are your competitors and how are you different from them ?
Its important to understand what your unique selling point is and how you’re different from your rivals. The internet is very competitive and you need to be clear about what your strong points are and how you are going to target your potential customers. You can’t appeal to everyone.
What colour scheme ?
Do you have a company logo or a particular colour scheme in mind ? Are there colours that you definitely don’t want ?
Name 3 sites that you like and explain what you like about them ?
It helps to look around at other sites, to get an idea about what you like and don’t like.
What content will you have ?
It’s worth thinking about what content you expect to have, and how it will be organised. This will help with the layout and navigation of the site.
Who is going to update it / maintain it and how much time do they have to do it ?
It’s important to think about who has the skills and the time to maintain your website. Ideally, you want them involved early on. If you want to have a news section then it has to be kept up-to-date regularly.
Please contact us , we will be happy to discuss your ideas.