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Search Engine Optimisation

Search Engines

Search Engine Optimisation (SEO) is the process of optimising a website’s ranking by search engines like Google, Yahoo etc..

Search engines are attempting to provide their customers with the most relevant results to their queries.
They are looking for current, active sites that have the most content relating to the keywords entered in the query.

Search Engines have to try and work out from the text and structure of the website what that site is about. We don’t know exactly how they do that, but we can see what works and what doesn’t.

Domain Name

One of the highest ranking keywords is the domain name. So if you were looking for Fourteenacre Ltd and searched for fourteenacre, the website www.fourteenacre.co.uk would appear at the top of the list. You can see that choosing a name for your website can be very important.

However, don’t be surprised if you discover that all the obvious names for websites like yours have already gone. You can try adding hyphens to increase your chances of getting the name you want.

Content

Your content is the next most important factor in determining how your site will be rated.

The names of your pages should be descriptive and reflect what the page is about. It is a good idea to include your keywords in the page names or headings, but they should never look out of place. If you have chosen them well, then they should form part of the natural flow of your narrative.

Photographs and images cannot be ‘seen’ by Google etc. so we need to tell it what the picture is using the ALT Text description. Using descriptive names for the image names is also a good idea.

Meta Titles and Descriptions

The meta title and description are the title and snippet description that appear in the Google search results. These should contain the keywords for the page and provide a compelling reason for following the link.

There other things you can do, but the most important thing to remember is that the better your content the better your rating will be.